We took the saying “red is the new black” seriously, and made sure the rich and bold colour painted a stark contrast for Malaysian telco brand, Hotlink. Take a deep dive into their social media platforms to check out how exactly we made it all pop with RED.
Providing fresh art direction and visual conceptualisation, we produced striking assets for the brand's quarterly social media content.
By formulating a fixed colour blocking system, we had the freedom to adapt to various featured vendors such as Family Mart, Dunkin Donuts and Grab Mart to create a consistent road map for future content creation. Integrating both static and dynamic visuals, we made sure that while the red elements remained constant, every deliverable was crafted uniquely different from the other.