11 might just be numbers to you, but 11.11 on the other hand, signifies one of the most anticipated day of the year for online shoppers: SALES.
Estee Lauder Companies wanted a virtual event that would disrupt the market during the infamous 11.11 sales. With 5 of the biggest beauty brands on the line, we executed a full-blown livestream to accelerate the consumer buying process.
All 5 beauty brands: Estee Lauder, Origins, Bobbi Brown, Clinique and M.A.C Cosmetics came together to provide beauty life hacks in the new normal. This resulted to 5 different brands, 3 fast-paced hours, 2 platforms, and 1 massive beauty livestream.
Taking the livestream onto a whole new level, we introduced fun and engaging segways in between 20 to 35 minute bite-sized segments that led to rewards, freebies and giveaways to ensure audience retention. The 3 hours were split onto 2 platforms: the respective brands’ Facebook pages and Lazada.
With the support of professional makeup and skincare professionals as well as renowned local beauty influencers, consumers had a field day absorbing beauty hacks, tips and tricks that ultimately led to one simple action — ‘add to cart.’