Sometimes the most simple visuals create the most dynamic impact, and that was exactly what we had in mind for Clinique.
Tasked to research and conceptualise art direction for Clinique’s new product line from the ‘Even Better’ series, we banded together to produce fresh new assets for the Even Better Clinical™ Radical Dark Spot Corrector + Interrupter, Even Better Clinical™ City Block Anti-Pollution SPF40/PA+++, and the Even Better™ Makeup SPF 15.
We knew that in order to align our assets with the brand, we needed to deliver a series of unique deliverables that were minimalistic, polished yet youthful, everything that screamed CLINIQUE.
Starting from square one, we shot, edited and crafted 8 visual assets that were adapted into a series of static and dynamic visuals for the beauty and skincare brand. Playing around with pastels and cool tones, the simple set up flawlessly captured the creamy formula and textures of the ‘Even Better’ product line.